top of page
Fall foliage in the Great Smoky Mountains in Tennessee.jpg
BW Tennessee hero lettering for website.png

Every traveler has a different reason to experience Tennessee in autumn. From city energy and music to mountain views, family getaways and road-trip stops, there’s an experience to match the trip.
Help your clients find theirs, then pair the experience with a Best Western
that conveniently fits their plans.

What kind of Tennessee autumn fits your client?

Start with what they want from the trip. Then find the Tennessee experience that fits

and a Best Western that makes sense for their plans.

Home Page intro

Click below to start exploring our Tennessee recommendations for this Fall:

Image by Chad Morehead

For the client who

wants city energy

We recommend

NASHVILLE

Image by Thomas Konings

For the client who wants music, culture and flavor

We recommend

MEMPHIS

Great Smoky Mountains National Park, Tennessee, USA.jpg

For the client who wants fall color and the outdoors

We recommend

KNOXVILLE + THE SMOKIES

Chattanooga Riverboat cruise.jpg

For the client who wants both the outdoors and city experiences

We recommend

CHATTANOOGA

Road trip in fall season through Appalachian forest in Tennessee. .jpg

For the client who wants the road-trip version

We recommend

MIDDLE TENNESSEE

Nashville

For bleisure travelers who want city energy

City energy, live music and time to explore after the workday.

For clients combining business and leisure—or simply looking for a lively fall city break—Nashville offers an easy story to sell. Pair business travel with music, dining and experiences that give travelers more to enjoy beyond the meeting or conference. It’s also a strong fit for shorter stays when clients want to make the most of their time in the city.

Why autumn: Cooler-season city exploring makes it easy to build a few extra experiences around the main reason for the trip.

Find their stay: Once you know Nashville is the fit, pair the experience with a Best Western that fits their plans.

Nashville - Music Row 3.jpg
BW Tennessee image callout for website-01.png
Image by Pretty Pink
BW Tennessee image callout for website-02.png

Memphis

For emerging travelers who want music, culture and flavor

A city experience with plenty of personality.

For clients who want music, culture and food in one memorable city stay, Memphis gives advisors a distinct selling angle. It works well for short city breaks, business-and-leisure trips and travelers who want more than a traditional weekend away. Build the recommendation around the experience they’re after, then connect it to a Best Western in the area.

Why autumn: A fall city break offers another reason to put Memphis on the calendar for clients looking for a change of pace.

Make the stay part of the experience: Find a Best Western in the Memphis area that fits the traveler’s plans.

Knoxville + The Smokies

For families who want fall color and the outdoors

Mountain scenery, outdoor time and an easy escape.

For families, weekend travelers and clients who want the season itself to be part of the trip, the Knoxville, Gatlinburg and Pigeon Forge area gives advisors a strong fall story to sell. Think fall color, mountains and time outside rather than a packed itinerary. It’s an easy recommendation for clients looking for a few days away together.

Why autumn: Here, the season is part of the experience, making autumn a natural reason to visit.

Put them close to the experience: Choose a Best Western that fits the mountain getaway and their plans.

Gatlinburg overlook during brilliant red sunset.jpg
Chattanooga from Lookout Mountain in Fall.jpg

Chattanooga

For relaxed & retired travelers who want outdoors and city experiences

Outdoors, riverfront experiences and city convenience.

Chattanooga is a natural fit for clients who want an active getaway without giving up the ease of a city stay. Advisors can position it around outdoor experiences, time by the river and a change of pace that works for both leisure travelers and clients extending a business trip.

Why autumn: The season creates a natural opportunity to spend more of the trip outdoors while enjoying the city as a comfortable base.

Match the stay to the trip: Find a Best Western that works with the traveler’s plans and the experience they want.

Manchester + Middle Tennessee

For the client who wants the road-trip version

An easy stop, a useful base or another stop along the way.

For clients traveling by car, Middle Tennessee can be part of the journey—not just a place between destinations. Manchester works for travelers looking for a stopover, a useful base or one piece of a multi-stop trip.

Why autumn: Fall gives road-trippers another reason to build seasonal experiences into the journey.

Keep the journey moving: Find a Best Western that fits the route and the reason for the stop.

Road trip in fall season through Appalachian forest in Tennessee. .jpg
BW Tennessee image callout for website-05.png

© 2026 Best Western International, Inc. All rights reserved. Each Best Western® branded hotel is independently owned and operated. 

bottom of page